One Man’s Dream

Ever since growing up in a small town in Perak, Loi Tuan Ee has held a deep respect for agriculture and a love of nature.

Noticing that many Malaysian brands were selling products made from reconstituted or powdered milk, he decided to purchase a small plot of land in Johor and import 60 Holstein Jersey cows from Australia, setting up The Holstein Milk Company.

His dream? To produce fresh and pure dairy just as nature intended.



At first, he found buyers hard to come by. After all, who would trust a Malaysian dairy brand? But one day, a major retailer took a chance on Farm Fresh.

Loi’s dream was becoming a reality.


Onwards and Upwards

Farm Fresh was growing faster then Loi could have ever imagined. To help expand his operations, he enlisted the help of his old friend Azmi Zainal as partner and brought in Khazanah National, the strategic investment arm of the Government of Malaysia, as an investor in the company. These collaborations laid the groundwork for the company’s continued success.


Everyone could taste
the difference…

The word about Farm Fresh’s natural products soon spread, and before long our fresh milk and yoghurt products became available at supermarkets and hypermarkets all across Malaysia.


More farm,
more fresh…

To deal with the growing demand for his uniquely fresh dairy, Mr. Loi expanded his operation, moving to a larger plot of land in Mawai, Johor, and setting up a second farm in Muadzam Shah, Pahang.

From starting with just 60 cows, Loi’s herd now numbers a grand total of 3500 cows spread over two world-class, purpose-built facilities.


Malaysia’s No.1 Fresh
Milk, Loved By All

Just 6 years since inception, Farm Fresh now produces the best selling fresh milk in Malaysia, while its yogurt and yogurt drink products are also loved by people up and down the land, appreciated for its rich, creamy taste and local origins.